August 3, 2007

FIBA to be Featured in NBA Live

EA and FIBA sign licensing agreement to feature FIBA World Championship in EA Sports NBA Live franchise

Electronic Arts and FIBA, the world governing body for basketball, today announced a multi-year licensing agreement that will bring the FIBA World Championship to a videogame for the first time ever. Fans of the NBA LIVE franchise will soon be able to expand their virtual basketball experience to include teams from all over the world. NBA LIVE 08, shipping this October, will feature eight international teams, including 2006 World Championship winners Spain, runners up Greece and USA, as well as France, Germany, Italy, Argentina and China.

All eight international teams are available in Play Now mode, as well as the all new FIBA World Championship Mode* that allows players to compete in an eight team single elimination tournament. Choose from the authentic rosters, teams, and uniforms of each international team, and prove to the world that they have what it takes to win the title.

“We’re very excited to count FIBA as a close partner,” said Jordan Edelstein, Director of Product Marketing, EA SPORTS. “Adding the FIBA World Championship license to the NBA LIVE franchise, allows us at EA SPORTS to add a new layer of authenticity to the franchise, giving fans all over the world a deeper virtual basketball experience.”

“We are very pleased to partner with the world’s #1 videogame company to enable basketball fans worldwide to play the FIBA World Championship” said FIBA Commercial Director Matthew Osmon.

*FIBA World Championship Mode is available on the PLAYSTATION 3, Xbox 360 and PlayStation 2 versions of NBA LIVE 08

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